Our next meeting is on Thursday 27th November, 6-9pm at the same venue as the last month - GfK NOP building in Southwark, Room 15, 9th floor, Ludgate House, 245 Blackfriars Road, London SE1 9UL (map).

Our speaker for this session will be, Nick Buckley, who kindly arranged the venue for VRM Hub until next February. He will talk about what the shift in balance of power between vendors and customers might mean for Market Research and where this might lead to real change rather than incrementally “adaptive adoption” of VRM. As always, I’ll encourage Nick to come at this from his personal perspective as a market research expert but also as someone who has observed the web and its impact on individuals.

I don’t have a link for Nick who is in the process of setting up a blog to continue to share his insight with the world. Good stuff.

Look forward to seeing you there, sign up here.

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Nov

12

links for 2008-11-12

Filed Under Reading & Bookmarks | Leave a Comment

B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.: Sorry! SocialMinder is a Scam and I Fell for It.

horrible story, can't believe a) someone is doing such a thing and b) I fell for it and spammed all my contacts! unwittingly but that doesn't diminish the awfulness.

(tags: socialgaffe viral application)
PrevURL: See whats is Behind Shortened Link | MakeUseOf.com

seems like a neat tool

(tags: tips tool email links)

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Nov

11

Mine! pointer

Filed Under Mine!, Projects | Leave a Comment

For those interested in the Mine! project here is another of my continuous efforts to describe, explain and eventually demonstrate Mine!

Further elaboration on the theme is in the comments.

I am pursuing the user-driven approach where my data is neither in the hands of the second party (the vendor) nor a third party (intermediary or service provider). This is a practical requirement if I am to exercise greater control over my data and autonomy over sharing it. And that is what I set out to enable with Mine! as best I can.

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Nov

11

links for 2008-11-11

Filed Under Reading & Bookmarks | Leave a Comment

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Nov

10

Driving your car

Filed Under Individual, Identity, Autonomy, Social web | Leave a Comment

See here:

Now consider the new world of social networks. Facebook, unwittingly or on purpose, has been teaching people to manage their own data about themselves. Facebook’s launch of the Beacon service — which informs Facebook of members’ activities (i.e., purchases) on other sites — was a PR fiasco. But it still familiarized millions of users with the notion that they can control information about themselves online — and determine to whom it is visible.

And here:

Networking on Facebook, MySpace and other silos is like taking driving lessons. There is no recognisable direction. It seems kind of pointless unless you know that it is just learning and practising. Facebook and MySpace seems a lot like that to me. But once people work out how to drive, how to operate the machine and how to get from point A to point B, they will be able to decide what the B is and get around on their own. And that’s when the real fun starts.

And then here:

So the Mine! is an attempt to give people their own car, getting them to decide where they go with it, how fast and who they take along as passangers. They will have to look after it a bit and perhaps learn to maintain it but that will be easier with time too. It is an alternative for networked and social existence on the web for those ready and willing to break out of silos.

Nuff said.

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