Who

Adriana at Balliol

In 1996 I was released from Balliol College, Oxford into the community and served my time as a management consultant with a Big Five firm in Central and Eastern Europe - ‘management’ and ‘consultancy’ meaning something to businesses in those parts of the world.

Broking and later financial portfolio modelling was another serious endeavour, meant to provide a challenge and intellectual stimulation. If you want to know what I think about that idea now and don’t mind me ranting, just ask.

Dipping her toes into the torrid waters of the financial industry, working in the City of London, one of the ‘largest’ financial centers in the world (whole square mile!), was another attempt at world domination.

All this came to an end in early 2002 when it became obvious that blogging is much more enjoyable than real work and Samizdata.net has become more than the sum of its contributors, topping the list of blogs in Europe and developing almost an ‘institutional’ identity.

As a result of this experience, the Big Blog Company was born, blogging has become the main preoccupation and a route to regaining sanity lost somewhere on the fourth floor of a tall, marble-encrusted building in the City.

I have tried to apply my analytical (and any) powers I might have to the potential of blogging as communications tool, bringing companies round to understanding that markets are conversations and that open communication is the name of the game.

Occasionally I get accused of problem-solving.

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