Media Influencer

helping people break out of pigeonholes since 2003

  • Author: Adriana
  • Published: Nov 29th, 2012
  • Category: Stuff
  • Comments: 2

Daily links 11/29/2012

TAGS: None

  • Author: Adriana
  • Published: Nov 28th, 2012
  • Category: Stuff
  • Comments: 1

Daily links 11/28/2012

TAGS: None

Posted from Diigo. The rest of my favorite links are here.

Daily links 11/27/2012

TAGS: None

Daily links 11/22/2012

TAGS: None

Daily links 11/20/2012

TAGS: None

Daily links 11/12/2012

TAGS: None

  • Author: Adriana
  • Published: Nov 10th, 2012
  • Category: Stuff
  • Comments: 2

Daily links 11/10/2012

TAGS: None

Posted from Diigo. The rest of my favorite links are here.

  • Author: Adriana
  • Published: Nov 9th, 2012
  • Category: Stuff
  • Comments: 1

Daily links 11/09/2012

TAGS: None

  • Author: Adriana
  • Published: Nov 6th, 2012
  • Category: Stuff
  • Comments: 1

Daily links 11/06/2012

TAGS: None

  • Misguided article. It’s not about how big the data is or how good the algorithms fed data are but about where it comes from and what value it contains. Data is best coming from the individual as that’s the only source of context and understanding. Big data is a red herring, customer enhanced and shared data is the real deal. Unfortunately, that’s not on the horizon any time soon… first of all, the organisations getting excited about big data would need to free their customers’ data. And that’s going to be hard work. 

    tags: big data HBR personaldata business

    • Big data doesn’t inherently lead to better results.

        

  • “What are we to conclude from these three areas — all of them problems with fine, highly motivated minds focused on them? To me, they suggest that the randomness inherent in human behavior is the limiting factor to consumer modeling success. Marginal gains can perhaps be made thanks to big data, but breakthroughs will be elusive as long as human behavior remains inconsistent, impulsive, dynamic, and subtle.”
    In other words, it takes two to tango. 

    tags: HBR big data predictions advertising behavioural targetting

Posted from Diigo. The rest of my favorite links are here.

Daily links 11/05/2012

TAGS: None

Daily links 11/03/2012

TAGS: None

© 2009 Media Influencer. All Rights Reserved.

This blog is powered by Wordpress and Magatheme by Bryan Helmig.