This report details the main findings of a large-scale consumer tracking study into the extent of online copyright infringement, as well as wider digital behaviours and attitudes, among people aged 12+ in the UK.
The survey data shows that for music, film and TV programmes, those who consumed a mixture of legal and illegal content claimed to spend more on that type of content over the 3-month period than those who consumed 100% legally or 100% illegally.
Misguided article. It’s not about how big the data is or how good the algorithms fed data are but about where it comes from and what value it contains. Data is best coming from the individual as that’s the only source of context and understanding. Big data is a red herring, customer enhanced and shared data is the real deal. Unfortunately, that’s not on the horizon any time soon… first of all, the organisations getting excited about big data would need to free their customers’ data. And that’s going to be hard work.
“What are we to conclude from these three areas — all of them problems with fine, highly motivated minds focused on them? To me, they suggest that the randomness inherent in human behavior is the limiting factor to consumer modeling success. Marginal gains can perhaps be made thanks to big data, but breakthroughs will be elusive as long as human behavior remains inconsistent, impulsive, dynamic, and subtle.”
In other words, it takes two to tango.
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