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Daily links 10/26/2011

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  • must read!

    tags: visa mastercard targeted advertising data abuse personaldata financial online

    • Marketers’ demand for detailed information about individuals is at an all-time high. In the past three years, the personal-data business has exploded, with hundreds of companies tracking online behavior.


      As a result, basic information about Internet users—gender, age, location, income and interests—is now a commodity, ad executives say. So, to gain a competitive edge, companies are assembling more detailed profiles about people that can include thousands of data points ranging from political interests to marital status. Recently, one online-dating service was found sending information about its users’ “drug use frequency” to an online-tracking company.

Posted from Diigo. The rest of my favorite links are here.

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