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"Being constantly scrutinized undermines our social norms; furthermore, it's creepy. Privacy isn't just about having something to hide; it's a basic right that has enormous value to democracy, liberty, and our humanity."
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This has just been elevated to my Pantheon of 'must read' pieces.
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good if inconclusive article. annoyingly, still talk of 'consumers' addicted to free content. Oh boy, 'consumers' who also produce and distribute ain't consumers no more. media industry can't accept that though. better would be looking into 'because of' model – making money 'because of' something, not 'with' something. That means rewiring business models across the board, which is harder than blaming 'consumers' and the interwebs.
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An interesting article about word of mouth marketing in pharmaceutical products. Rather common sense and obvious but you'd need to move away from the traditional 'channel' or even the newer 'influencer' thinking, which seems hard for marketers. Also, from the point of 'relationships' with the community, influencers and other 'nodes' in social networks, the traditional thinking about authority and credibility based mostly on hierarchical or channel models breaks down. And more importantly, the methods used by marketers to try this new 'word-of-mouth' approach are also flawed – they look for self-proclaimed influencers, which causes what I call the Schrödinger's cat effect in marketing or surveys – the observed is impacted by the act of observation
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this is cool
- Author: Adriana
- Published: Mar 5th, 2009
- Category: Reading & Bookmarks
- Comments: 1
dropsafe / Producer, Consumer, Community Member?
on Mar 5th, 2009
@ 23:29 pm:
[...] links posting from Adriana contains the following: (my emphasis) How About Free? The Price Point That Is Turning Industries on [...]