For those who follow my VRM escapades, I have tried to capture what VRM is about and why I am working on it. So here is my paper (and manifesto) A VRM journey.
Loosely speaking, apart from my consolidate position on VRM, this is what it’s about (as summed up by my friend Carrie):
- ‘Social media’ is limited and people are outgrowing it
- There is demand from growing number of people for more control over their online ’stuff’
- There are benefits to users and ‘vendors’ for re-working the current imbalanced relationship
- Some tools are being developed to make that a reality
- It will be a hard slog but there is a call to arms for users to even out the balance; the most open vendors will also benefit – bringing more certainty to their future in this uncertain economic climate
Here is the PDF version for those who prefer a non-web format.
VRM - It’s all about the Customer « mfmoline
on Feb 7th, 2009
@ 22:18 pm:
[...] No Comments I had a chat with Adriana Lukas earlier this week, who pointed me to her paper “A VRM Journey“. Talking to Adriana is always inspiring and invigorating. This paper collects her thoughts [...]
FutureGov » Useful links » links for 2009-02-10
on Feb 10th, 2009
@ 13:00 pm:
[...] VRM journey : Media Influencer Adriana pens what feels like might come to be seen as a seminal paper on the evolution and future of VRM from her perspective. Much respect Adriana and co. (tags: enterprise2.0 business whitepaper identity vrm relationships) [...]