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VRM journey

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For those who follow my VRM escapades, I have tried to capture what VRM is about and why I am working on it. So here is my paper (and manifesto) A VRM journey.

Loosely speaking, apart from my consolidate position on VRM, this is what it’s about (as summed up by my friend Carrie):

  1. ‘Social media’ is limited and people are outgrowing it
  2. There is demand from growing number of people for more control over their online ’stuff’
  3. There are benefits to users and ‘vendors’ for re-working the current imbalanced relationship
  4. Some tools are being developed to make that a reality
  5. It will be a hard slog but there is a call to arms for users to even out the balance; the most open vendors will also benefit – bringing more certainty to their future in this uncertain economic climate

Here is the PDF version for those who prefer a non-web format.

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2 Responses to “VRM journey”


  1. VRM - It’s all about the Customer « mfmoline
    on Feb 7th, 2009
    @ 22:18 pm

    [...] No Comments I had a chat with Adriana Lukas earlier this week, who pointed me to her paper “A VRM Journey“. Talking to Adriana is always inspiring and invigorating. This paper collects her thoughts [...]


  2. FutureGov » Useful links » links for 2009-02-10
    on Feb 10th, 2009
    @ 13:00 pm

    [...] VRM journey : Media Influencer Adriana pens what feels like might come to be seen as a seminal paper on the evolution and future of VRM from her perspective. Much respect Adriana and co. (tags: enterprise2.0 business whitepaper identity vrm relationships) [...]

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