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This is halfway to what I understand by VRM. It gets the 'outsource data management to customers' bit. But crucial difference hides in benefit no. 2: "It creates lock in since customers having invested their data with you will not move easily." Otherwise, from vendor perspective I give it 8 out of 10.
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emintently sensible, as David Tebbutt pointed out. two problems with CMR: 1. it's all on vendors' side, so am not independent of them. 2. no incentive for companies to implement and change balance of power.
- Author: Adriana
- Published: Jan 14th, 2009
- Category: Reading & Bookmarks
- Comments: None
