Comments on: CRM, CMR or VRM http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/ helping people break out of pigeonholes since 2003 Wed, 08 Feb 2012 15:15:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: social crm: quando il crm diventa social | socialmediamarketing | e-xtrategy http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/comment-page-1/#comment-27651 social crm: quando il crm diventa social | socialmediamarketing | e-xtrategy Wed, 08 Feb 2012 15:15:59 +0000 http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/#comment-27651 [...] che il dialogo con gli utenti e i consumatori e la gestione del loro benessere e delle loro aspettative passa sempre più spesso per il web [...] [...] che il dialogo con gli utenti e i consumatori e la gestione del loro benessere e delle loro aspettative passa sempre più spesso per il web [...]

]]> By: Quote of the day | Tomas Kohl http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/comment-page-1/#comment-7880 Quote of the day | Tomas Kohl Thu, 15 Jan 2009 15:11:54 +0000 http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/#comment-7880 [...] Quote of the day I have reached the limits of usefulness for apps that give me nice functionality but take away my ability to manage data across my entire ‘identity’.” - Adriana Lukas [...] [...] Quote of the day I have reached the limits of usefulness for apps that give me nice functionality but take away my ability to manage data across my entire ‘identity’.” – Adriana Lukas [...]

]]> By: Adriana http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/comment-page-1/#comment-7875 Adriana Thu, 15 Jan 2009 00:27:56 +0000 http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/#comment-7875 Alan, I have to disagree. There is nothing 'purist' in my insistence on starting from the individual - and though I may have noted different approaches to execution, I never said I agree with them! My approach is based on practical considerations, experience of the web and observation of how online phenomena spread.. as the most likely way of getting to the result I envisage. To me VRM is not the endgame... it's a starting point. And I believe it will lead to a blind alley, if it doesn't start from the individual. Alan, I have to disagree. There is nothing ‘purist’ in my insistence on starting from the individual – and though I may have noted different approaches to execution, I never said I agree with them!

My approach is based on practical considerations, experience of the web and observation of how online phenomena spread.. as the most likely way of getting to the result I envisage.

To me VRM is not the endgame… it’s a starting point. And I believe it will lead to a blind alley, if it doesn’t start from the individual.

]]> By: alan p http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/comment-page-1/#comment-7874 alan p Thu, 15 Jan 2009 00:12:12 +0000 http://www.mediainfluencer.net/2009/01/crm-cmr-or-vrm/#comment-7874 Adriana, I suspect as this area develops there will be a number of differing approaches explored, all differing in flavour. VRM is one way of approaching it (and even there, as you note, there are different ways to execute) and is probably the "purest" from the user pov - but I suspect there will also be hybrids. Also, don't underestimate the "I wouldn't start from here" issue! VRM may be the endgame, but it may be that an interim solution is needed to move the vendor from their current positions. Adriana, I suspect as this area develops there will be a number of differing approaches explored, all differing in flavour.

VRM is one way of approaching it (and even there, as you note, there are different ways to execute) and is probably the “purest” from the user pov – but I suspect there will also be hybrids.

Also, don’t underestimate the “I wouldn’t start from here” issue! VRM may be the endgame, but it may be that an interim solution is needed to move the vendor from their current positions.

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