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Quote not to remember

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From ITV plots future in which there is no escape from ads, Colin Macleod, research director at the World Advertising Research Centre:

Consumers are becoming a lot more clever in avoiding advertising, and now that they’ve got the technology to do it it’s become a big issue for advertisers. They need to be smarter.

How about forgetting about ‘consumers’ and taking a hint – don’t interrupt us with ads and don’t keep looking for new ways to do so. Engage as human beings or get out of our way.

Bonus link: Don’t Watch That, Watch This.

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