Over at the VRM Hub blog – yes, it’s time to for the VRM Hub to get its own room – one of VRM’s kind supporters posted her notes on the discussion. Although the evenings are social, we invariably end up discussing the finer points of VRM and conversations do get interesting:
It wasn’t a full-blown punch up, but there were definitely two schools of thought on how to foster VRM ‘adoption’. In the red corner – people who think large companies like Tescos and John Lewis are needed to drive early adoption; in the blue corner – people who think vendors need to feel ‘pain’ before they will respond to VRM (I don’t think we’re talking about actual physical pain) – is the pain of an economic slow-down enough to prompt this? And aren’t ‘customers’ also individuals who aren’t just defined in terms of the companies they interact with?!
Do join us to continue the discussion…
