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“Consumers want ads that are relevant to their needs, but they have mixed feelings about how that relevancy should be determined.” no shit sherlock – relevant as determined by me, not the adman. FAIL.
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It looks to me like we will have the providers of care and health services using clapped out IT whilst consumers will be expecting/demanding/needing to use Web 2.0 and Cloud technologies.
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interesting
- Author: Adriana
- Published: Jul 6th, 2008
- Category: Reading & Bookmarks
- Comments: None
