Media Influencer

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Social web & tools

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Earlier this week I did two sessions (workshops only in the name as there was a stage and audience) at Online Marketing & Media08 show at Business Design Center in London. Here are a few slides that I used to introduce the workshop before I went into a more practical demonstration of the tools themselves.

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7 Responses to “Social web & tools”


  1. Adrian
    on Jun 27th, 2008
    @ 7:08 am

    Good slides, and I liked the way slideshare works so used it to load the presentation I just gave on the future of computing at Usenix, great find…

    Cheers!


  2. Tony Waghorn
    on Jun 27th, 2008
    @ 10:30 am

    This is where this comment should actually go – sorry for the repeat:

    Thanks for your afternoon session on New Tools for Marketers.
    I liked your slightly subversive undermining of peoples understanding of Web/Internet. It was unsettling and refreshing in equal measures.
    It’s good to go back to web roots every now and then.
    Talking about how the web doesn’t really work properly reminds me of spending hours trying to make “Chat” work across two universities in the early 90s -does that make me aged?


  3. Paul
    on Jun 29th, 2008
    @ 15:09 pm

    Enjoyed the talk on the Tuesday, and it is great you have the slides up on your site. I think the relationship between the social sphere online and the current corporate websites will eventually merged. I am a firm believer that marketeers have to be more fluid in their approach, the wind is changing online, and the consumer is being given the tools to drive this online everyday.


  4. Adriana
    on Jun 29th, 2008
    @ 15:49 pm

    Paul, thanks for the kind words about my talk. I find it curious you say ‘consumer’ is being given the tools, as they originate from users and other individuals and not companies. There is no incentive for individuals to interact with outdate and one-way online presence of businesses.

    It’ll have to be companies that change (by first stopping thinking of us as consumers), not people doing stuff online.


  5. Paul
    on Jul 8th, 2008
    @ 20:23 pm

    I agree about the lack of incentive to interact whilst companies have yet to adapt online strategys toward harnessing a dialogue with it customers. In effect the proliferation of interactivity online is raising expectation levels.

    “consumer” is just a label, it could be argued, i am sure you agree, that the tools you and i use online are created by someone, which others then consume. The tools we use all have to have a consumer base at some point for it to function, be maintained etc… As you know there are hundreds of thousand of online tools that exist but are no longer used.


  6. How to start doing ‘Social web’ « Adventures in virtual mobilisation
    on Jul 21st, 2008
    @ 10:30 am

    [...] Find out the difference between: Media, New Media and Social Web (Look at the presentation by Adrianna Lukas – triangle slide) [...]


  7. How to start doing ‘Social web’ | virtualmobiliser
    on Jul 21st, 2014
    @ 3:27 am

    [...] Find out the difference between: Media, New Media and Social Web (Look at the presentation by Adrianna Lukas – slide 4) [...]

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