We’re looking for the mouse. We’re going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, “If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?” And I’m betting the answer is yes.
- Clay Shirky, Gin, Television, and Social Surplus
Note: I know I linked to this yesterday in video and text, but this is close to my heart as that’s what I am trying to do myself.
