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People make shoes, not money…

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Peter Drucker’s insight expanded by JP:

People aren’t interested in medical records, they’re interested in getting well, and staying well. People aren’t interested in bills and receipts, they’re interested in knowing that they did what they said they will do, or that they received what they expected to receive. People aren’t interested in financial statements, they’re interested in what they can do as a result of the security that income and savings and insurance and pensions. People aren’t interested in TV or radio schedules, they’re interested in watching things and listening to things. People aren’t interested in share prices and market movements, they’re interested in the things they can do as a result of performing their jobs well. It’s not the information that matters, but what we can do as a result.

Worth remembering when designing any tool for people to help them do something useful.

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2 Responses to “People make shoes, not money…”

  1. Crosbie Fitch
    on May 28th, 2008
    @ 20:11 pm

    As I try to persuade people: authors shouldn’t obsess about making sure no-one copies or sells their work without permission or royalty, but in being equitably compensated for the publication of their work.

    Sometimes people find it only too easy to miss the forest for the trees, the ends for the means, the product for the mechanism, the meaning for the data.

  2. Jennifer Jones
    on Jun 11th, 2008
    @ 16:59 pm

    Yes I totally agree. I am working in IT since last 20 years and notice it all the time. Information has value in the sense that it lets you do things as a result of your having information. And not do things as a result of your not having information. But this value is not something we can impute to information per se.

    This is why IT systems by themselves have no value; value is derived from adoption, from usage.

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