Comments on: On CRM being the right answer to the wrong question and on camera lenses http://www.mediainfluencer.net/2008/04/on-crm-being-the-right-answer-to-the-wrong-question-and-on-camera-lenses/ helping people break out of pigeonholes since 2003 Sun, 07 Mar 2010 17:30:53 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Crosbie Fitch http://www.mediainfluencer.net/2008/04/on-crm-being-the-right-answer-to-the-wrong-question-and-on-camera-lenses/comment-page-1/#comment-1710 Crosbie Fitch Sat, 05 Apr 2008 14:29:35 +0000 http://www.mediainfluencer.net/2008/04/on-crm-being-the-right-answer-to-the-wrong-question-and-on-camera-lenses/#comment-1710 I'd prefer a term that more clearly embraced the need to resume 'markets are conversations', and ideally 'markets are conversations between peers'. Maybe this could be termed 'Peer Marketing'? Or if you really want to build upon an existing, somewhat related buzzword, 'Peer to Peer Marketing'. We all produce and consume. We are all vendors and customers. We are all traders. We all have relationships. We are all equal (apart from the elephantine golem in the room whose name is 'Corporation'). I’d prefer a term that more clearly embraced the need to resume ‘markets are conversations’, and ideally ‘markets are conversations between peers’.

Maybe this could be termed ‘Peer Marketing’? Or if you really want to build upon an existing, somewhat related buzzword, ‘Peer to Peer Marketing’.

We all produce and consume. We are all vendors and customers. We are all traders. We all have relationships. We are all equal (apart from the elephantine golem in the room whose name is ‘Corporation’).

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