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“Previously, customers were the audience, and advertisers tried to figure out what to show them. In the online environment, customers are participants.” “The biggest problem is that companies want to control their message, but you can’t control” online en
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this is beyond awful.
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the best feedback a company can hope for. And one that unequivocally shows that things have changed – the shift in perception, authority, credibility and ultimately power
- Author: Adriana
- Published: Apr 7th, 2008
- Category: Reading & Bookmarks
- Comments: None
