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The long tail of production

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This is very cool, especially being able to see how it was made:

Technology doesn’t create amazing things like this, people do. Technology helps people to do that and maximises the chances of new and better technology. And more amazing things being created.


What’s new is that the new camera/apps are steadily coming becoming like a word processor — both pros and amateurs use the same one. The great script is not due to a better word processor; it’s how the great write uses it. Likewise, a great film is not due to better gear. The same gear needed to make a good film is today generally available to amateurs — which was not so even a decade ago. Film making gear is approaching a convergence between professional and amateur, so that what counts in artistry and inventiveness.

The long tail of production is the effect of technology being widely available and, in case of videos, making the physical limitations of video production (expensive equipment, video editing suites, studios etc) slowly dissolve just like the physical limitations of music stores were bypassed by online distribution of music, books and films. On the production side, it means that more people can produce and the story is in watching what kind of things they will make.

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One Response to “The long tail of production”


  1. Paul
    on Jan 23rd, 2008
    @ 18:16 pm

    THANK YOU, THANK YOU. Brilliant, a fabulous tutorial. Watch it without sound.

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