Media Influencer

helping people break out of pigeonholes since 2003

links for 2008-01-31

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Content is for container cargo business

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Doc Searls on content in 2005:

The word content connotes substance. It’s a material that can be made, shaped, bought, sold, shipped, stored and combined with other material. “Content” is less human than “information” and less technical than “data”, and more handy than either. Like “solution” or the blank tiles in Scrabble, you can use it anywhere, though it adds no other value.

And again in 2007:

Stop calling everything “content”. It’s a bullshit word that the dot-commers started using back in the ’90s as a wrapper for everything that could be digitized and put online. It’s handy, but it masks and insults the true natures* of writing, journalism, photography, and the rest of what we still, blessedly (if adjectivally) call “editorial”. Your job is journalism, not container cargo.

Content is media industry term. The number of people talking about content grows every day as they assume roles that before only media could perform. With more tools and ways of distributing, photos, videos, writings, cartoons etc. are being ‘liberated’ from the channel world. Alas, often sliding into the platform and silo world. As far as I am concerned there are only two platforms – the individual user and the web.

links for 2008-01-30

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VRM meetings in London

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Getting our VRM act together, Iain Henderson and I, have organised meetings for those who would like to know more about the project, meet those involved in it and find out what’s been happening. And hopefully meet some interesting people.

We plan to have regular monthly meetings, usually falling on the last Thursday of the month, unless there is a compelling reason to move it.

January meeting is tomorrow evening from 6-9pm in Grape Street Wine Bar in Shaftesbury avenue, private room.

February meeting is currently planned for 28th February, with a good chance of Doc Searls joining us.

For more details and sign up:


links for 2008-01-29

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links for 2008-01-28

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links for 2008-01-27

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links for 2008-01-25

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links for 2008-01-24

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links for 2008-01-23

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links for 2008-01-22

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The long tail of production

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This is very cool, especially being able to see how it was made:

Technology doesn’t create amazing things like this, people do. Technology helps people to do that and maximises the chances of new and better technology. And more amazing things being created.


What’s new is that the new camera/apps are steadily coming becoming like a word processor — both pros and amateurs use the same one. The great script is not due to a better word processor; it’s how the great write uses it. Likewise, a great film is not due to better gear. The same gear needed to make a good film is today generally available to amateurs — which was not so even a decade ago. Film making gear is approaching a convergence between professional and amateur, so that what counts in artistry and inventiveness.

The long tail of production is the effect of technology being widely available and, in case of videos, making the physical limitations of video production (expensive equipment, video editing suites, studios etc) slowly dissolve just like the physical limitations of music stores were bypassed by online distribution of music, books and films. On the production side, it means that more people can produce and the story is in watching what kind of things they will make.

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