Media Influencer

helping people break out of pigeonholes since 2003

Quote to remember

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…we too easily default to framing our understanding of advertising in its own terms. We regard advertising as an independent variable: something ya gotta have. But in fact advertising is a dependent variable. The independent variable is the individual human being. As Chris Locke put it so perfectly nine years ago, we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it.

What we need is to equip demand with better ways of engaging supply. Not just better ways for supply to create and manipulate demand.
- Doc Searls in Facebook doesn’t need to be Adbook

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