Comments on: Thin air PR http://www.mediainfluencer.net/2007/10/thin-air-pr/ helping people break out of pigeonholes since 2003 Wed, 08 Feb 2012 15:15:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Adriana http://www.mediainfluencer.net/2007/10/thin-air-pr/comment-page-1/#comment-871 Adriana Tue, 16 Oct 2007 14:11:33 +0000 http://www.mediainfluencer.net/2007/10/thin-air-pr/#comment-871 Rebecca: "BUT there is a time and a place for a rational use of an outsider to, in your phrase, send a proxy to the party." Possibly but then it should be your customers, evangelists and fans, not PR flacks. Sorry. :) Rebecca:

“BUT there is a time and a place for a rational use of an outsider to, in your phrase, send a proxy to the party.”

Possibly but then it should be your customers, evangelists and fans, not PR flacks. Sorry. :)

]]> By: Rebecca Caroe http://www.mediainfluencer.net/2007/10/thin-air-pr/comment-page-1/#comment-866 Rebecca Caroe Mon, 15 Oct 2007 10:53:17 +0000 http://www.mediainfluencer.net/2007/10/thin-air-pr/#comment-866 Adriana There's a lot of truth in what you say, some PR firms are now offering "online or digital" PR services.... whatever that means. BUT there is a time and a place for a rational use of an outsider to, in your phrase, send a proxy to the party. And that is when you don't have the manpower yourself. There is a nice way to use outsiders to help you plan your public profile and help execute it through 'events' where audiences can experience the brand first hand and announcements to the printed media e.g. stock exchange statements, annual reports, product recalls. Where the questions remain are in the areas of 'lobbying' where brands use PR agencies to sell in a story and try and get journalists to try their product and write about it. The honest way to deal with this practice is for the printed article to include a reference sources list that includes the name of the PR agency. It creates an honesty measure and also provides a clear link back to the source of the information. Rebecca Adriana

There’s a lot of truth in what you say, some PR firms are now offering “online or digital” PR services…. whatever that means.

BUT there is a time and a place for a rational use of an outsider to, in your phrase, send a proxy to the party.

And that is when you don’t have the manpower yourself. There is a nice way to use outsiders to help you plan your public profile and help execute it through ‘events’ where audiences can experience the brand first hand and announcements to the printed media e.g. stock exchange statements, annual reports, product recalls.

Where the questions remain are in the areas of ‘lobbying’ where brands use PR agencies to sell in a story and try and get journalists to try their product and write about it.

The honest way to deal with this practice is for the printed article to include a reference sources list that includes the name of the PR agency. It creates an honesty measure and also provides a clear link back to the source of the information.

Rebecca

]]> By: Brian Micklethwait http://www.mediainfluencer.net/2007/10/thin-air-pr/comment-page-1/#comment-861 Brian Micklethwait Fri, 12 Oct 2007 10:57:05 +0000 http://www.mediainfluencer.net/2007/10/thin-air-pr/#comment-861 And what is more, I notice that (as of now, blah blah) my comment is also entirely in italics, which I was myself very careful to avoid. And what is more, I notice that (as of now, blah blah) my comment is also entirely in italics, which I was myself very careful to avoid.

]]> By: Brian Micklethwait http://www.mediainfluencer.net/2007/10/thin-air-pr/comment-page-1/#comment-860 Brian Micklethwait Fri, 12 Oct 2007 10:56:06 +0000 http://www.mediainfluencer.net/2007/10/thin-air-pr/#comment-860 Your blog is (as of now) suffering from Permanent Italic Disease, caused by a slight slip in this posting, at the end of the second quote. Well, it is on my search engine. Every subsequent posting here looks to me to be in italics. I was so moved by this that I did a posting chez moi about permanent italics myself last night. Gist: blog software shouldn't do this. But is that true? This blog has supertechy readers and commenters. So, Adriana people, does this have to happen? The logical thing, to me, would be for the mistake to muck up only the one posting, but for all subsequent postings to remain as they were when posted. How can something you put in a different posting do such damage to other postings? Ridiculous, I think. By the way, please feel free to correct this blip immediately. Please don't keep it, just to make this comment go on making sense. Not that any self-respecting blogger would. Your blog is (as of now) suffering from Permanent Italic Disease, caused by a slight slip in this posting, at the end of the second quote. Well, it is on my search engine. Every subsequent posting here looks to me to be in italics. I was so moved by this that I did a posting chez moi about permanent italics myself last night. Gist: blog software shouldn’t do this. But is that true? This blog has supertechy readers and commenters. So, Adriana people, does this have to happen?

The logical thing, to me, would be for the mistake to muck up only the one posting, but for all subsequent postings to remain as they were when posted. How can something you put in a different posting do such damage to other postings? Ridiculous, I think.

By the way, please feel free to correct this blip immediately. Please don’t keep it, just to make this comment go on making sense. Not that any self-respecting blogger would.

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