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Sales happen

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Another variation on markets are conversations (and relationships).

The most effective marketing use of blogs seems to be when the advertiser/marketer uses the blog as an opportunity not to sell a product, but to attract people who are in the right mindset.

Attract people in trouble–>Help solve their problems–>Build your reputation–>Sales happen.

It is about the mindset. It is also about understanding that you can make money because of something, not with it.

This is what you get when your new business isn’t just about inventing and controlling technologies and standards, but about taking advantage of the new opportunities opened up by fresh new technologies and standards. For example, making money because of blogging, or RSS, or desktop Linux, or whatever — rather than just with those things.

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One Response to “Sales happen”

  1. This Friday. « Eye on art
    on Oct 5th, 2007
    @ 16:00 pm

    [...] I think the posts from 1 Oct til yesterday, 4 Oct, relevant to this forum. I found this one and this one particularly of interest. Posted in Marketing, Opinion, Politics, [...]

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