Companies whose industries are getting restructured by technological and market forces in front of their eyes – as seems to be happening in just about every industry to a greater or lesser degree – must be flexible and adapt or else face extinction. This is very, very hard. Business models drastically change – as happened to us in IBM in the 1980s and is happening to music companies now. The culture, brand and values of companies get stretched to the limit in such times of crisis. Often, when stretched too far, they break.
- Irving Wladawsky-Berger, Welcome to Adam Smith’s World


