Comments on: Blue monster anti-trust

By: » Yesterday was a day of contrasts

» Yesterday was a day of contrasts — Tue, 18 Sep 2007 22:15:59 +0000

[...] writing this post I saw this post from Adriana Lukas linked from Hugh’s Blog and makes the same connections as me between the [...]

By: Dennis Howlett

Dennis Howlett — Tue, 18 Sep 2007 11:45:36 +0000

Microsoft has been changing for a number of years and the issues you refer to are not found at the level where Hugh interacts. Also, a lot of the ‘old guard’ have gone so I don’t see how the argument about ‘world domination’ stands up. The market has decided about Microsoft and it has had to respond. It is not the category killer it once was in many of the markets in which it operates. MP3 with Zune is a great example (does anyone buy that thing?)

This is a much bigger deal for Stormhoek because it attaches the company to a brand that generates a lot of emotion. It would always for Stormhoek to crack the US market on its own. This helps that effort considerably.

By: Engenharia da Computação » Blog Archive » Frase do dia #29

Engenharia da Computação » Blog Archive » Frase do dia #29 — Tue, 18 Sep 2007 09:41:43 +0000

[...] Blue monster anti-trust [...]

By: barryd

barryd — Tue, 18 Sep 2007 06:12:00 +0000

I think it’s become more about Hugh than it is about the message; and that’s a shame for Steve Clayton. The slogan was rapidly lost and the scribble/cartoon left and with that it was just another vehicle for gapingvoid. Now it’s just a laptop sticker, nothing more.

Microsoft needs Hugh? Well I guess Apple has a relentless self promoter at the helm, so they may want to compete there, but I really hope not.

By: Adriana

Adriana — Mon, 17 Sep 2007 15:00:42 +0000

I see what you are saying, but I don’t see how this is *all* about Hugh..?

I think that a change within corporations as large and stuck as Microsoft has to be kicked off from the outside. It draws out the people from the faceless systems and gives them a chance to change thing.

I am not saying here that Blue Monster will change Microsoft… it merely provides an inspiration and an option for those who want it.

In this instance, Microsoft needs someone like Hugh more than someone like Hugh needs Microsoft. And that’s even better news.

By: barryd

barryd — Mon, 17 Sep 2007 14:34:04 +0000

Ah but you highlight the problem with bluemonster in your quote from the press release, it’s not about MS, or their employees, it’s all about Hugh. That certainly seems to be the reaction from a bunch of people, and that’s a shame, it’s diminished the effectiveness because it’s seen as another vehicle for the creator, not the subjects. It doesn’t have teeth any more, it’s been defanged because it’s not about the brand, but it’s about the creative.