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Aug
28
Web 2.0 = Business as usual 2.0…
Filed Under Social web, Business, Trends
The head lemur is onto something…
Business as Usual, left the building and found their cars covered with toilet paper and graffiti … Retreating back into the castle, they have decided that a new paradigm is needed. After years of viewing with horror the unfettered, undisciplined, self directed explosion of personal publishing, they are returning with a vengeance.
Armed with whitewash, tinfoil, and a desperate desire to recapture and reeducate, they are returning with the latest PR Crisis Management, Message shapers and crying Trust, Transparency, and Triple Cents Off Coupons, they arrive to do battle.
It is, of course, no crime to build business out of the internet’s magic. It is, however, allowed to point at those who impose business models of yesteryear, alright, the dreary off-line of today, regardless of what goes on before their very eyes. The head lemur has a few examples.
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[…] a posting by Adrian Lukas, I was reading Web 2.0 is now Business as Usual 2.0. They raise some interesting points. But there […]