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Web 2.0 = Business as usual 2.0…

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The head lemur is onto something…

Business as Usual, left the building and found their cars covered with toilet paper and graffiti … Retreating back into the castle, they have decided that a new paradigm is needed. After years of viewing with horror the unfettered, undisciplined, self directed explosion of personal publishing, they are returning with a vengeance.

Armed with whitewash, tinfoil, and a desperate desire to recapture and reeducate, they are returning with the latest PR Crisis Management, Message shapers and crying Trust, Transparency, and Triple Cents Off Coupons, they arrive to do battle.

It is, of course, no crime to build business out of the internet’s magic. It is, however, allowed to point at those who impose business models of yesteryear, alright, the dreary off-line of today, regardless of what goes on before their very eyes. The head lemur has a few examples.

Holy business model

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One Response to “Web 2.0 = Business as usual 2.0…”


  1. Guild Media » Blog Archive » Future of Search, SEO and Social Networks.
    on Aug 30th, 2007
    @ 13:30 pm

    [...] a posting by Adrian Lukas, I was reading Web 2.0 is now Business as Usual 2.0. They raise some interesting points. But there [...]

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