Comments on: J&J bypass

By: Better Communication Results

Better Communication Results — Tue, 21 Aug 2007 13:20:00 +0000

[...] J&J bypass : Media Influencer As Hugh MacLeod says, “About as good an example of why corps should blog as I’ve ever seen” Johnson & Johnson sues the American Red Cross and other parties over…. What?! … the use of the RED CROSS?! (tags: corporate blogging web2.0) [...]

By: Johnson & Johnson Sues the American Red Cross… at Animus Ex Machina

Johnson & Johnson Sues the American Red Cross… at Animus Ex Machina — Thu, 16 Aug 2007 18:45:52 +0000

[...] the use of the Red Cross. Adriana Lukas has a good commentary post about this public affairs fiasco. Of course, when you just read the title and not the articles [...]

By: broadstuff

broadstuff — Tue, 14 Aug 2007 22:23:41 +0000

Seeing Red Crosses before ones eyes…….

From the spluttering over morning coffee department:

One of the interesting trends in the blogosphere in the last year or so is the increasing usage of blogging by PR people to “share their sponsor’s messages” with us. Now, there have been some …

By: Blog quotes 2007-8-13 : herbsawyer.com

Blog quotes 2007-8-13 : herbsawyer.com — Tue, 14 Aug 2007 05:36:07 +0000

[...] Adriana Lucas, who’s helped J&J get in the blogging groove, says (via Johnnies Moore’s Weblog) The price for getting your story out there is losing control over where it ends and who adds to it. The ‘reward’ is the ability to bypass the media, an unmediated and more human reach to those who care about the whole story, not just the outrage of the day in the papers. [...]

By: JNJ: Crisis management turns to blogging « James Bishop’s Shopping Basket

Mon, 13 Aug 2007 15:49:52 +0000

[...] post on the topic puts forward an excellent analysis of the control issues that corporations face in [...]

By: Philippe Borremans

Philippe Borremans — Mon, 13 Aug 2007 13:03:47 +0000

Hi Adriana,

Interesting case here… In fact more than one case;

1)how will J&J go on discussing this highly legal topic through their blog and

2)what will the ultimate solution be with regards to the use of the red cross logo ?

Thanks for pointing to this. A plus.

By: Johnnie Moore's Weblog

Johnnie Moore's Weblog — Sun, 12 Aug 2007 03:13:01 +0000

When corporate blogging gets tough……

Johnson & Johnson are suing the Red Cross over the use of the Red Cross. Ah, good morning Mr Bull, may I show you this large red rag? J&J are blogging about it, and dealing with some fairly harsh comments……

By: Alex

Alex — Sat, 11 Aug 2007 15:17:18 +0000

I think someone is stupid. I really believe that after all this scandal goes down, J&J should give trademarks to ARC. I know it’s complicated, but that’s the way they gain that wanted image capital.
my 2 cents…

By: Johnson&Johnson v. Red Cross? WTF? : Ranting Daily

Johnson&Johnson v. Red Cross? WTF? : Ranting Daily — Sat, 11 Aug 2007 14:58:22 +0000

[...] plus! Common people, this is shit! Adriana Lukas, writing on MediaInfluencer.net, says it’s all about the brand. Reading between the lines, I got that J&J hopes to build a greater image and [...]