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Get a new business model

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The sense of entitlement of payment for your efforts is palpable here. Danny Carlton has blocked Firefox users from accessing his site in protest of a popular browser extension that blocks text and display ads.

Accessing the content while blocking the ads therefore would be no less than stealing. Millions of hard working people are being robbed of their time and effort by this type of software.

Nobody owes Mr Carlton for his time and effort. The fact that he has or wants a deal with advertisers to pimp his readers’ attention is not exactly a fair arrangement either. Welcome to the world where users can and take control. And about time. Companies and advertisers have abused everyone’s attention for decades assuming that their ‘content’ is a fair exchange for idiotic ‘messages’ spewing from every medium available. In the world where you can get much more than content (interaction, conversation, relationships, self-expression), that kind of devil’s bargain has a snowball-in-hell’s chance of survival.

There is a different bargain to be struck and it is one directly with your readers. They are your audience but also your distributors as they can pass your ideas and creations along. Distribution off-line is one of the most expensive things, so the deal is pretty good. That is why Carlton’s attitude is nonsensical as he is cutting himself off from those who can make him more visible online, and bring him more readers. It is the old grab’em & lock’em in attitude that looks stone-age and unviable online.

It is worth noting that Carlton complains that he can’t block only those Firefox users that have the extension installed, so he’s blocking all Firefox users since it’s “the only alternative.”

The real problem is Adblock Plus’s unwillingness to allow individual site owners the freedom to block people using their plug-in.

This is a misplaced need to control people, namely his readers and visitors to his site. He seems to consider the ability to do that his birthright. This is the same attitude that’s burying the media industry.

Online you’d better control what you can, not what you wish you could. Controlling others has always been a delusion, controlling your identity and your own expression is where it is at. Otherwise… :


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4 Responses to “Get a new business model”

  1. alan herrell - the head lemur
    on Aug 24th, 2007
    @ 16:43 pm

    Yet another ‘You’ve Seen My Pixels!!!!! You Owe Me, loon.

    Let me see here…
    Dad signed him up for the internet
    he got a blogger account
    he read where you can be rich with internet ads
    blogger wouldn’t let him
    he had to get an account that let him embed ads
    he had to read for a week and finally RTFM to embed ads
    he waited in vain for his mailbox to fill up with money

    he stumbled on plugins for firefox, and discovered that people who actually pay for their internet out of their own pockets, could care less about his welfare.
    whiney whiney whiney

    wait till someone tells him about using ‘hosts’ files.

    His brain will sound like somebody twisting bubblewrap.

  2. the joy of planning | mad housewife
    on Aug 24th, 2007
    @ 16:54 pm

    [...] Adriana posts about the sort of person whose future might seem less than assured.) Tags: economics, happiness, [...]

  3. Antoine Clarke
    on Aug 26th, 2007
    @ 9:33 am

    Heh. You mean the guy is ADVERTISING the benefits of Firefox for free?

    You mean we can’t access sites run by these entitlement morons? Cool!

    Where’s the downside? Please Mr Carlton, tell ALL your friend(s) to copy your masterplan.

    I wish I used IE 7.0 just so I could make the switch now. In fact, I’m gonna donate some cash to whoever invented the app.

    Message to Mr Carlton: thanks a**hole!

  4. Ben Buchanan
    on Aug 27th, 2007
    @ 4:07 am

    I guess people are going through the stages of grief regarding ads. Apparently they’re past denial and into anger :)

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