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Words that PR killed

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Dan Santow of Word Wise has a highly relevant post on words over-used by PR and communications people. A candid admission prefaces the list:

The power of words comes, in part, from their meaning and from their
placement within sentences and phrases. It also comes from the
integrity with which they’re being used. In public relations,
advertising and marketing, we’re especially susceptible to latching
onto of-the-moment words and using them and using them and using
them until they’re used to death (their meaning and power dies). Half
the time we use these words it’s because we have no idea what the heck
we’re talking about in the first place.

Apropos, our company is the industry-leader in innovative utilisation of words, strategically leveraging their unique value proposition to uphold its position as the world-class communications solutions provider with unmatched, seamlessly integrated and robust best practice. Turnkey is out, revolutionary is in. Being proactive is the only way to be empowered. Let our highly-seasoned people who can turn the paradigm-shifting and the revolutionary into organic growth, facilitate your transition to the next-generation challenges. A win-win solution, surely.


hat tip Marc

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