An irony of our age is that, though everyone acknowledges consumers are
in control, marketers still believe they’re running the show, right
down to trying to plan for virality as any creative told to "just go
make a viral video" will lament. Virality is an outcome, not a channel
to be planned.
- Matthew Creamer in AdAge
Media Influencer
helping people break out of pigeonholes since 2003
Adriana Lukas
Media Influencer
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