Thanks to Seth Godin for spelling out one of the many reason why…
The idea that people would seek out marketing, ads and content the same way they sought out books is radical.
…
Go ahead and make what you want, as long as you stand behind it and
don’t bother me. If you want to sell magnetic bracelets or put risque
pictures on your website, it’s your responsibility, your choice.…
Junk turns into spam when you show up at my doorstep, when your noise intercepts my quiet.
The result of Google and the prevalence of search means that people
are far more forgiving of things that need to be sought out, and less
patient than ever with selfish marketers that insist on showing up in
your face.
Amen to that. Permission marketing has never made much sense to me anyway…
