It’s so oddly dystopian – these poor schlubs who must only get 20
minutes for lunch, so they eat at this giant cafeteria and they don’t
talk to anyone, just get whirled around in this dizzying haze of lunch
choices until they come out the other end and swipe their Visa card,
wolf down their food and get back to work.
In years to come children will hear about ads (the same way we are hearing about horse drawn carriages and chamber pots) and say: You were forced to watch these short promotional movies in the middle of something you chose to watch to sell you something?! Why would you let them interrupt you?! They will find it as absurd as most people find the proposition that Advertising as we know it will die out – advertising may survive in some shape and form, although I wouldn’t hold my breath. I have blogged about this distinction before.
I am sure that in the future current adverts will offer great insight into various visions of the world that advertisers and their clients try to represent. God knows what social theories that will spawn! Take the Visa ad, it’s not too far from lunch rush-hour, only with silly music, more colours and OTT gestures. The reality is that lunch is a rushed affair because your time belongs to someone else. And that in my book is the opposite of utopia…
