Traditional media’s entire advertising model is under fire. Advertising
that’s produced and pushed to consumers will be shunned, he argues.
"Old media is nervous because traditional paid-for-by-the-company
push-it-out-to-users advertising has lost its credibility and because
the viewer community is fragmenting. Any form of paid-push advertising
will be ignored."
- Eric K. Clemons, At Google, the Search Is On for a New Approach to Old Media
- Author: Adriana
- Published: Apr 2nd, 2007
- Category: Advertising, Media
- Comments: None
