Our eyeballs are under attack again. This time from Adobe’s Flash video control.
…the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) – allowing copyright holders to require the viewing of adverts, or restrict copying.
Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it," James McQuivey, an analyst at Forrester Research said.
Content publishers are promised "better ways to deliver, monetize, brand, track and protect video content".
As Andrew puts it, this is Attention Rights Management:
The version after next will use the viewer’s webcam (which will be ubiquitous then) and eye-tracking software to make sure that sneaky ad-dodging freeloaders aren’t looking away when an ad’s playing.
Well, I knew the eyeball peddlers won’t give up without a fight…
via Alec and /. (a bonus link to a rather interesting comment on the thread)
