Head Lemur explains why companies still need PR. A must read in these turbulent days. My favourite is:
You make shitty products.
Face it, whatever you thought you were doing that put you into business
in the first place, you have discarded that ideal, and have compromised
yourself to profitability over satisfaction.
PR will be happy to help you.
"Yes the Oil Spill covered 100 miles of coastline, But there are 250,000 miles of coastline that are still clean"