Doc Searls on souls of companies:
Companies have souls. They have human purposes that transcend mere
economics. These purposes have little to do with short-term
opportunities, and nothing to do with cashing out or starting another
business.
and on ‘relationships-by-surveys’:
I suggest that any company that relates to its
customers only through surveys, or seeks constantly to minimize and
aggregate contact with customers and users has a soul in peril, if it
has one at all. (I got two survey calls from the same company today,
and up until then I thought I had a personal relationship with it.)
What does that make companies that relate to their employees only through surveys and emails? Soulless places to work…
