People often say that YouTube and other video platforms would not survive without all that stolen content that was produced elsewhere at great cost. This always sounded strange to me because I usually go to YouTube and Google Video to watch films individuals produce – the horribly-termed user generated content or the more dire consumer generated content. I do occasionally watch ‘big media content’ but it’s the vloggers who keep me coming back. It appears this is the case for most of the YouTube audience…
…YouTube, which some have suggested would
be in trouble if more media companies followed Viacom’s lead and
demanded for videos to be taken down, may actually not be as dependent
on mainstream media as previously thought."One thing that is
quite remarkable is that people tend to be looking for consumer
generated content more than actual TV content on YouTube" (Bill
Tancer, general manager of global research for Hitwise.)
The rest of the article sounds like a kind talking to a terminally ill patient – don’t worry Mr Media Industry, it’s not all that bad, you have survived this far, just hang on, you’ll get there in the end…
