Seth Godin on the Aqua Teen guerrilla marketing Boston thing:
In the face of high ad rates and stunningly low effectiveness, many
advertisers are getting selfish and angry. Rather than investing the
money they would have spent on ads into products and services, they’re
just running more invasive ads.…..
I’m cynical that anyone is going to be able to do anything to stop
it. That any government organization or any group of consumers is going
to be effective in stopping the tsunami (and I don’t use the word
lightly) of unanticipated, impersonal and irrelevant spam that fills
our lives. I have no idea if Boston should have spent half a million
dollars on this problem, or if the population should have freaked out
in fear. I do know that whatever they do isn’t going to change the way
marketers do (what they erroneously think is) their jobs. There’s just
too much money on the table.
Read the whole thing. And here is a post by someone who justifies Seth’s cynicism…
