In MediaPost:
According to a report released Thursday by Microsoft.
Seventy-five percent of male Windows Live Mail users ages 18-34
surveyed last summer said they would discuss consumer electronics
purchases over email, while 78% of all Windows Live Mail users said
they would discuss plans to see a movie over email.The study shows that advertisers who are looking to be close to
word-of-mouth discussions should be looking to get into email, said
Lucas Hulsebos, a managing consultant at MetrixLab, which conducted the
survey for Microsoft. "We found that for many of the largest
advertising categories, consumers are discussing their purchases in
email," he said. "If having a presence where word of mouth happens is
an important goal, then advertisers should be thinking about mail."
Unbelievable! Recommending more interruption, even in private conversations. It’s
like saying, people discuss their purchases in a bar with their friends.. so we
need to be hanging around, listening and then barging in. Advertisers will never learn, it seems.
