The Zune advertising campaign and their “Welcome to the Social” tagline was just asking
to be spoofed. I wanted to point out all of the painfully obvious
messaging that their ads were trying to say to its target audience.
So now tell me that advertising works and that jumping on the ’social’ bandwagon is a good move for companies…
None of this would have happened if it were not for Flickr allowing
users to license work under Creative Commons (however I did ping the
owner of the origninal
photo). Being a follower of new marketing and branding, it is quite
remarkable how so many people thought the spoof was funny. People had a
connection to it, becuase they care about how marketing message are
delivered to them, and becuase they passionately are against DRM. The
way I and many others have responded to Microsoft’s marketing and DRM
says something that Microsoft should pay attention to.
Some labels have told Microsoft that it’s not allowed to enable
"squirting" for their tracks when sold through the Zune store.
Squirting is Zune’s much-touted ability to send your friends
DRM-crippled tracks that can be played three times (or saved for three
days) before they’re erased. Microsoft won’t tell you whether or not a
track you’re about to buy is extra-crippled — nice deal.