Media Influencer

helping people break out of pigeonholes since 2003

Subvertising Zune

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The story behind the photo:

The Zune advertising campaign and their “Welcome to the Social” tagline was just asking
to be spoofed. I wanted to point out all of the painfully obvious
messaging that their ads were trying to say to its target audience.

So now tell me that advertising works and that jumping on the ’social’ bandwagon is a good move for companies…

None of this would have happened if it were not for Flickr allowing
users to license work under Creative Commons (however I did ping the
owner of the origninal
photo). Being a follower of new marketing and branding, it is quite
remarkable how so many people thought the spoof was funny. People had a
connection to it, becuase they care about how marketing message are
delivered to them, and becuase they passionately are against DRM. The
way I and many others have responded to Microsoft’s marketing and DRM
says something that Microsoft should pay attention to.

And there is also the problem of treating your customers very badly indeed, by not telling them whether or not a track they are going to buy is “extra-crippled”.

Some labels have told Microsoft that it’s not allowed to enable
"squirting" for their tracks when sold through the Zune store.
Squirting is Zune’s much-touted ability to send your friends
DRM-crippled tracks that can be played three times (or saved for three
days) before they’re erased. Microsoft won’t tell you whether or not a
track you’re about to buy is extra-crippled — nice deal.


  • Author: Adriana
  • Published: Jan 25th, 2007
  • Category: Film
  • Comments: 3

And the Red Man Went Green

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I love this. It made me smile and cry at the same time and believe me, I don’t admit easily to this. :)

It is a short movie by Ruth Meehan, the winner of the Depict! 2006 Award, a festival for films under the 90 seconds.

God’s inbox

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A technologically savvy deity:


via Alec

  • Author: Adriana
  • Published: Jan 22nd, 2007
  • Category: Funny
  • Comments: 2

New artform – Japanese computer error messages in Haiku

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The world is a wondrous place:

In Japan, they have replaced the impersonal and unhelpful Microsoft error messages with Haiku poetry messages. Haiku poetry has strict construction rules – each poem has only 17 syllables; 5 syllables in the first, 7 in the second, 5 in the third. They are used to communicate a timeless message, often achieving a wistful, yearning and powerful insight through extreme brevity. Here are some actual error messages from Japan. Aren’t these better than "your computer has performed an illegal operation?"

Here are just a few examples. Here is more.

Windows NT crashed.
I am the Blue Screen of Death.
No one hears your screams.


Your file was so big.
  It might be very useful.
  But now it is gone.


Serious error.
All shortcuts have disappeared.
Screen. Mind. Both are blank.

Tesco Checkout Girl Test (TCGT)

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Julian at Camera anguish confirms that blogging comes of age:

There is a golden thermometer that I and others use for technology
known generally as the Tesco Checkout Girl Test (TCGT). This is the
test of what happens when someone, with often limited ability, has to
use technology in order to carry out their job tasks, such as credit
card checkers, changing till rolls, rebooting an electric till etc. It
comes as a shock to me then to have been standing in a queue in my
local Tesco tonight and hear two checkout girls discussing the optimal
ways to ensure comment moderation in their blogs and discussing the
merits of Blogger versus MySpace, Facebook or TagWorld. In fact when it
came to my turn to be served I went and stood in another queue and left
them to it so I could listen some more.

  • Author: Adriana
  • Published: Jan 18th, 2007
  • Category: Funny
  • Comments: 1

A grand association-chain-massacre or why I love the internet reason #348,329

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This made me smile. A lot. Perhaps zis kontinental intellektualism has some merits. :)

Le Grand Content
examines the omnipresent Powerpoint-culture in search for its
philosophical potential. Intersections and diagrams are assembled to
form a grand ‘association-chain-massacre’. which challenges itself to
answer all questions of the universe and some more. Of course, it
totally fails this assignment, but in its failure it still manages to
produce some magical nuance and shades between the great topics death,
cable tv, emotions and hamsters.

via Alec

Quote to remember

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Happiness is finding two olives in the bottom of your Martini when you’re hungry.
- Johnny Carson, Oops, there’s an olive in my caustic soda, FT

The ball o’angst

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Head Lemur writes about Microsoft’s and Edelman’s latest blogosphere’s storm in a teacup (yes, yes, of course, these squirmishes matter but after a few years of this I can’t keep up the frothing at mouth anymore):

In yet another bizzare ‘BMS’ blogger marketing scheme, Edelman PR,(the gang that can’t shoot straight) Microsoft, the OS company that has reached the tipping point and is falling over, came together and bought a bunch of Acer Ferrari laptop computers, loaded VISTA, (the straightjacket of personal computing) and sent them out to a group of bloggers.

This has been extensively covered already in the blogosphere but I loved the comment left on the post.

"Well, you could have written an e-mail to me and asked me about that."

The following is a general statement, but feel free to take it personally (that is, whoever wants to pick up the ball o’ angst and run with it):

I’m amused that in one breath, [bloggers] tout the wondrous workings of the blogosphere, which means no more calls to Tech Support, just write a disparaging blog post and wait for the cavalry to arrive.

In the next breath, [bloggers] decry the foul machinations of the blogosphere, a place where people don’t actually talk to each other privately to get the facts before writing said disparaging posts.

Just sayin’.

Excellent point, well presented. Nice to see someone having a healthy perspective on this. There are quite a few journos who are happy to accuse bloggers of being unprofessional because they would publish something without contacting whoever is causing the outrage of the day. But as a blogger, why should I contact anybody? This was necessary when only outlet for individuals and organisations was the media and the journo’s duty as the gatekeeper of the sacred cow – forgive my mixing of metaphors – was to offer opportunity to (ideally) present both sides of the story. Not that it made much difference to whatever story the reporter already had in mind, but I digress. Now anybody can put their side of the story out there. So when I blog about someone, they can leave a comment or email me or respond on their own blog. The result is a cacophony of voices competing for attention and importance. Which is what communication between humans has always been about. :)

The Truth in Advertising

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I rest my case. This:

And this sums it up, I think:

A Kodak moment laced with…

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… well, you’ll have to watch it till the end:

There is an idea out there with your name on it

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Dave Winer revisits the question what is a blog. It gets asked more and more as different people join the blogosphere. He talks about his description of a blog back in 2003 where he concluded that it is not the form but the voice. I agree. The form is important in as much as it gave rise to a better way of articulating that voice (blogging software) and a better way of distributing that voice (network of other blogs). Things like comments, trackbacks, RSS and other features do not make or break a blog – they are there to improve on the communciation and distribution that is already happening. It is the quality of the voice, ideas and most importantly, the freedom and independence that is blog gives to individuals. Dave’s anecdote confirms that:

I sat next to Steven Levy the other night at dinner in NY. He volunteered that in his whole career he had never written a word that wasn’t approved of by someone else, until he started a blog. I applaud him for crossing the line. I give him a lot of credit for writing without a safety net. It really is different. Comments wouldn’t make the difference, what makes the difference is standing alone, with your ideas out there, with no one else to fault for those ideas. They are your responsibility, and yours alone.

For me, the big rush came when I started publishing DaveNet essays in late 1994. I would revise and edit, for an hour maybe more, before hitting the Send button. Once I did that, there was no turning back. The idea was out there, with my name on it. All the disclaimers (I called the essays "Amusing rants from Dave Winer’s desktop") wouldn’t help, if the ideas were bad, they were mine. But if they were good, they were mine too. That’s what makes something blog-like, imho.

The only thing I would emphasise over the individual voice is the connection between many individual voices and the variety of communication that the network of blogs makes possible.

Quote to remember

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The blogosphere. Look into its eyes and it will turn you to stone.

- Best Blogfights of 2006, Wired News

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