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The Day of the Longtail

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It’s a war… ! The old world of media faces an invasion from another planet. The horror. The horror.

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By Michael Markman, Peter Hirshberg, Bob Kalsey; Produced for The Computer History Museum. [For some reason the YouTube embed code wouldn't work. To play click on the graphic or here.]

A comment below the video posted on YouTube by one of the film-makers explains:
As one of the filmmakers, I think the video is about the power technology gives the audience: formerly just consumers, they are now participants and have more choice and influence. They buy direct, talk back, skip commercials. The consequences of innovation are often unanticipated and traditional business has difficulty adjusting. Today Reuters has busted a Lebanese photographer for altering photos. It was brought to their attention by … a blogger. Kudos to the blogger, and to Reuters.
I agree apart from the bit about kudos to Reuters… I believe the phrase is too little, too late.

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