Last night I had a most pleasant dinner with Rachel and as I was pondering what to drink, I thought that the blog-famous Stormhoek wine is a perfect drink whenever two or more bloggers are gathered… I discovered that in some ways I am more traditional than I thought.
I can’t get to grips with those modern screwcap thingamies…
The Pew Internet & American Life Project published the study, Teen Content Creators and Consumers, based on surveys of 1,100 U.S. youngsters ages 12 to 17. It found that:
33 percent of online teens share artwork, photos, stories, and video online; 32 percent have created Web sites for themselves or others; and 22 percent keep a personal Web page. Additionally, 19 percent report keeping their own blog or online journal; by contrast, a Pew study in 2004 found that just 7 percent of adult online users had created blogs.
For example, 75 percent of Livejournal’s four million users are in the 14-24 age group. Kevin Krim, the manager of the blogging platform confirms that teens are especially drawn to blogging because they view it as a way to shape identity.
They’re drawn to it because the teenage experience, if I were to make a generalization, is about creating an identity. These kids spend their time online anyway, so creating an online identity of their own is a huge deal for them. And we give them the tools to do that.
Exactly. Now imagine how these ‘digital natives’, used to creating their own content and making their own rule in the online world, are going to react to someone ‘delivering’ packaged ‘content’ trying to manipulate, influence or trick them into paying attention to the ‘message’. I do not think they’ll bother noticing. Apparently, marketers are dipping their toes into the pool of ‘consumer-generated content’:
I think there’s been that interesting question of, in particular, are brand advertisers comfortable with seeing their brands near community-created content, and I suspect that the marketers will start to see that community-created content is just a fact of online life.
Interesting, I’d say that content is generated by individuals and distributed by networks that may give rise to communities. It’s the top down approach sliding down the razorblade of the blogosphere….
Funny bottles of wine. I am sure that behind that is some vague idea of differentiation and attracting attention. Alas, in my case, it serves as a worthy blog fodder and basis for some snarky remarks about tackiness of it all.
Perhaps the content would redeem the packaging but I never got so far, I prefer to stick with what I know, which is wine ’served’ straight from a barrel, into a plastic bottle that you have to bring with you. I had passable red (of Slovak grape variety called Blue Franc, apparently nothing to do with Caberent Franc in the West) for a princely sum of £1 a litre! On the other hand, go to the main supermarket in the centre, which is Tesco, and a bottle of Tokaj can be steep.
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