David Sinclair reports in The Times:
A reluctant rock band leapt straight to the top of the charts yesterday, propelled to unexpected stardom by a DIY marketing campaign on the internet.
To music promoters they are the proof of two troubling new phenomena — acts successfully promoting themselves to the big time via a website and fans swapping their songs on internet forums.
This morning music PRs were adjusting themselves to a brave new world where emerging bands can market their product successfully before choosing a record label.
Imagine how famous they would be if they had a blog as well! 
