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No shit, Sherlock!

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When I see a headline like this – Creatives: TV Ads Wrong for Web – that is all I can say. Geez, it’s 2005, not 1995! And even then, it wasn’t hard to figure out that the internet is a different creature.

Since big business started to pay full-on attention to the online world in the recent couple of years again, I came to the conclusion that the upside of the dot com crash was internet (and its ends) was left alone to get with it and come up with all sorts of wonderful stuff that has companies scrambling back again. They are certainly most welcome to join the conversation but not to take over it entirely.

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2 Responses to “No shit, Sherlock!”


  1. Brian Micklethwait
    on Sep 29th, 2005
    @ 16:42 pm

    The stupid internet

    Im grateful to Adriana for linking to this article. I have regular conversations with Adriana about her work, and I dont always understand what she is talking about. But reading this piece made sense of quite a few things. In particular …


  2. david
    on Oct 1st, 2005
    @ 2:10 am

    I actually saw that panel and I never saw five more clueless marketingbots.

    As Hugh would put it ….dinosaurs looking up at the sky and muttering … it’s a fad, those meteors…

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