Media Influencer

helping people break out of pigeonholes since 2003

More media influencing… well, just a bit

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In today’s Guardian Jane Perrone writes in Every second a blog – but not for the long slog:

80,000 new weblogs are being created every day. Technorati tracked more than 14.2 million blogs this month, compared to 7.8 million in March.

But the statistics show not everyone who starts a blog stays the course. Although the blogosphere has doubled in size in just over five months, only around half of all blogs are "active" – in other words they have been updated in the past three months – and just 13% are updated every week or more often.

But that does not really matter, does it? As I often point out, talking about blogging as a unified subject is focusing on the format and missing the most fascinating aspects of the phenomenon. It is like judging the success of printing press by the impact the Communist Manifesto, or the Bible or trashy novels, for that matter, have had on the world. And this is actually what happens – there are people complaining about how blogging can be toxic by causing confusion or lack of transparency and credibility(!) and many arguing that blogs are nothing but self-absorbed rubbish at worst and an online version of tabloids in terms of facts and reporting at best, etc etc etc. Even is such objections were true, which they mostly are not, they are irrelevant to the understanding of what is happening with communications and the ability of audiences to connect not only with the ‘broadcasters’ but also with themselves.

My point in the article is that we should not be focusing on the numbers – that is playing the game by the big media rules – but on those aspects of blogging that are truly revolutionary. Self-expression, individual creativity in the public space/domain giving rise to a new online social infrastructure, on top of the technological one.

If you know somebody, how long does it take to know what they are thinking? It’s a long drawn out process. But with blogs it’s the other way around – you meet the person’s mind through their blog.

I see this every day and I myself have found a number of amazing people in a very short period of time. That makes blogging a social activity par excellence. And this is before the pyjamas even come into it. :-)

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