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Big media influencing…

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Yesterday morning I had a car pick me up from our HQ and deliver me to the TV center at White City – this is where the BBC resides. It was to record the next Shop Talk, a programme on Radio 4, the subject, wait for it… was blogging. But not just any old blogging but blogging for companies, which is not surprising given the title of the show.

Leading up to the recording day, I had an interesting conversation with one of the producer of the programme who intelligently guided me through the topics he was interested in covering and I was able to recommend some other contacts, one of them, Thomas Marne Mahon of English Cut, will be appearing on the show.

I was also looking forward to meeting other participants – Heather Platts of Soap blog, Simon Phipps of Sun Microsystems and Sun Mink and Collaborate Marketing and Paul Woodhouse of Tinbasher (who was sadly missed in the end).

My impressions from the experience are very positive although the programme was a series of smoothly choreographed questions addressed to specific people based on previous interviews with them. The answers will be heavily edited for reasons of time but overall I think most of us had a good chance to say things and make our point. The frustrating thing for me was that there was no room for discussion or elaboration on our own or each other’s statements. However, given the nature of the programme – an introductory and entertaining chat about something that may be perceived as complex or obscure to many of the listeners – it was a necessity.

The presenter, Heather Payton, was very pleasant and professional and her role was crucial as she was the one that knew the audience, not us. We understood the topic and she understood the audience and the rest was making the two come together.

So it was hippo talking to the birdies for a change…

Update: I think the show airs next Tuesday at 4pm.

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7 Responses to “Big media influencing…”

  1. Paul Woodhouse
    on Aug 31st, 2005
    @ 19:07 pm

    If they willing to pick you up in a car they could’ve surely flown me over.

    I mean, what on earth is the license fee for?

    But then I would’ve felt a certain amount of pressure to be more erudite, eloquent and engaging than usual. I’m only just cultivating my pregnant pauses.

    I’ll make sure I have a listen next week.

    Are you sensing a shift in business blog momentum yet?

  2. Adriana
    on Sep 1st, 2005
    @ 0:02 am

    Paul, I think they should have flown you to the studio here at least. :-)

    I am sure you’d be erudite, eloquent and engaging.. phew long words and aliteration. Blimey.

    As for business blogging – well, people tell me things are shifting, but I am yet to see well defined ’shift’. But I do know what you mean, there are more people interested in blogging and willing to explore what blogs can do for them. On the whole when people bite, the projects are far more interesting than just straightforward blog building.

    So, I guess, the answer is yes. :-)

  3. hugh macleod
    on Sep 2nd, 2005
    @ 14:53 pm

    Do you know the date of when it airs? I remember when they interviewed Tom.

    [cough] It’s Mahon, not Marne.

    Heh. Tightly choreographed questions. Bless!

  4. Simon Phipps, SunMink
    on Sep 4th, 2005
    @ 13:56 pm

    Blogging on the Radio

    If you’re in the UK, you may be interested in listening to national Radio 4 at 4pm on Tuesday where the Shop Talk programme will be exploring “Business Blogging” (the programme will also be available online from Wednesday, for about a week). I had the p

  5. Dennis Howlett
    on Sep 6th, 2005
    @ 12:03 pm

    Errr…that’s what podcasting’s for isn’t it Adriana?

  6. Paul Woodhouse
    on Sep 8th, 2005
    @ 0:05 am

    I thought it was a pretty good programme, but I was obviously desperate to hear the conversation develop and continue.

    And that is obviously a good thing.

    Ain’t it grand that we have blogs to enable that?

    I particularly enjoyed the dynamic between the PR/marketing/consultants and the business bloggers themselves.

    How I long for the day when nobody bats an eyelid about the ubiquity of blogs and its enabling technology.

    I’ve never known such a kerfuffle about talking about talking.


    If you despair at at Tom’s name being misspelt, then you ought to consider what it’s like having been regularly addressed as Woodlouse and Woodmouse by all and sundry. I’ve been receiving correspondance from one particular source for the past 20 years that has yet to get my name right.

    And now, Shitehouse.


    It’d be most interesting to see the conversation again as a podcast, or a lot ‘looser’.

    But, for me, everybody came across extremely well and because of that so did the subject matter.

    If it’s managed to spark some interest in certain quarters, then that interest can be satiated once they delve a little deeper.

    Just give blogging a bit of airtime to open a window and I’m sure we can all take care of the rest.

  7. Adriana
    on Sep 8th, 2005
    @ 12:02 pm

    Dennis: The hippo is the media, the bird is the bloggers:

    I don’t think the hippo is podcasting just yet… :-)

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