Seth Godin on the nature of motivation:
I meet a lot of confused marketers, and the primary cause of their confusion is that they believe that money equals motivation.
They believe that people will choose the best value.
That people will buy what they need.
That the best products and services will spread because they deserve to be talked about.
That employees can be persuaded to do things by paying them more and that consumers will buzz something if you reward them with cash.
This is true. Every once in a while.
I agree and in my opinion this is what keeps advertisings and buzz marketers in their delusions about their ability to control the message (the image, the buzz or the brand). Because Sometimes it works but mostly people are not doing things in a way that would fit neatly in marketer’s demographics and market research.
We’re constantly on the lookout for someone’s real motivation. We don’t understand why someone would volunteer at a charity or take a lower-paying job or recommend a cool new CD or post something on their blog. "What’s in it for them," we wonder. ….
Almost all the time, that’s wrong.
And on his reasons for blogging:
Actually, I write books so that more people will read my blog!
I don’t blog to make money. I don’t run ads on my site. I don’t even blog to win awards. I blog because it pleases me to see my ideas spread. I like it when I see people talking about one of my ideas–without even mentioning where the idea came from. That means it’s the idea that spread, not my brand. Which is the whole point.
For me, anyway. Not for you or for her or for him.
Well, it is the same for me. Although I don’t have a book to sell… yet.