Reading an article on the BBC website about the Crazy Frog scam made me realise something about the way journalists/reporters in the big media let off those who are getting away with murder…well, in this case, with a stream of verbiage to evade the problem. A normal PR practice you might say… but bear with me.
Hannah Bayman writes about how she fell for the TV advert inviting her to get the Crazy Frog ring-tone.
After texting a number on a television advert to get the
tone, I was bombarded with messages from Jamster inviting me to
download more tones. It wasn’t until my next bill arrived from Orange that I discovered each junk text from Jamster had cost me £3.
Instead of ordering Crazy Frog’s Axel F as a one-off
tone, [I] had unwittingly subscribed to an expensive ring-tone account,
with Jamster sending premium rate reverse-charge texts every few days.
Outrageous. I stand by my description of this as a scam. As a result of many complaints, ring-tone-maker Jamster and its telephone service provider mBlox are being investigated. So far, so good. My beef is with the reporting of the following comment by Andrew Bud, mBlox’s executive chairman:
At mBlox, we look
after the transmission and settlement of messages for many well-known
brands, and we impress on all our clients the obligations and standards
they must adhere to under Icstis’ and operators’ codes of practice.
Now this is just meaningless pointless response, the kind of PR speak that does not address the problem or the questions posed. It is reported here for the world to see but the reporter leaves it at that. Why doesn’t she let rip with the outrage she must feel as she was one of the victims? Why doesn’t she say what she thinks about Mr Bud’s non-answer? Because she cannot be ‘biased’ and must report ‘impartially’, whatever that means. Just the facts, ma’am, so we don’t damage the MSM brand we write for…
Now wonder bloggers are gaining influence – the same quote on a blog would be flamed and spread on the wings of outrage through other blogs. Blogs do not compete with journalists on reporting and investigative journalism just yet, if ever, but they are certainly ahead of the MSM in calling spade a spade. So, the ‘internet power’ will go to blogs who will pick a fight rather than to those who have to adhere to the fallacy of objectivity…