We’re more than mere consumers, and business should remember that | Guardian Sustainable Business | The Guardian
Unsurprisingly and as Doc Searls and Cluetrain gang have been saying for years:
“…an overwhelming majority had a strong negative reaction to being called a consumer. 45% of people said the word was impersonal and 35% said it made them feel “commoditised”. Asked to choose from a list of expressions about what they’d most like to be called, survey participants chose “customer” overall at 66%, with “guest” coming in at 22% and “consumer” ranking last at 5%.”
Posted from Diigo. The rest of my favorite links are here.